Not every idea is worth chasing. In the fast-moving world of hospitality, trends can rise and fall quickly and what seemed innovative a year ago may now feel outdated or ineffective. As guest expectations evolve, some practices are losing their impact, either because they deliver poor ROI or simply fail to meet what travelers actually value today. Here’s a look at what’s slipping off the radar in hospitality for 2025 and what to focus on instead. 1. Overly Gimmicky Tech Witho

Hospitality is transforming and in Greece, the shift is both rapid and profound. As tourism continues to grow and digital technologies reshape guest expectations, businesses in the hospitality sector are faced with a new challenge: How can they deliver truly personalized experiences that stand out in an increasingly competitive market? The New Era of Dining: From “Eating Out” to “Eating Everywhere” Dining today is no longer limited to the physical table. Modern consumers move

Greece has long been synonymous with light, relaxation, and rejuvenation. Today, however, the country takes this legacy a step further —...