How IKIMA Living Embraces the Work & Travel Trend
- HeartLogicTeam
- Sep 15
- 2 min read
Over the past few years-especially in the aftermath of the pandemic—we’ve witnessed a major shift in how people travel and work. The trend of “Work & Travel”, or the ability to combine professional duties with leisure, is no longer a luxury or an experiment. It’s becoming part of everyday life for a growing number of workers around the world.
What the Data Shows
Searches for “work from hotel” have increased by 76% in the past five years. (explodingtopics.com)
Hospitality giants like Accor are launching coworking and “workspitality” initiatives, blending hotel comforts with workplace essentials.
Many hotels now offer flexible packages, dedicated workspaces, or business services so that guests can remain productive without sacrificing their travel experiences.
How IKIMA Living Embraces the Work & Travel Trend
IKIMA Living in Piraeus is a perfect example of a property that truly embraces this global movement. With 16 modern and stylish apartments that combine the comfort of a home with the elegance of a boutique stay, IKIMA provides guests with the ideal space to work productively while enjoying city life. Its central location—right next to the port, public transport, and universities—makes it especially convenient for travelers on the move.
On top of that, keyless self-check-in, secure luggage storage, and private parking with EV charging add the kind of flexibility that remote workers crave. In this way, IKIMA Living is not just accommodation; it’s a modern hub that harmoniously blends work, travel, and lifestyle quality. (ikimaliving.com)
Why It’s Growing in Popularity
Flexibility
Employees are no longer tied to a physical office. They want to structure work around their personal needs, while continuing to travel.
Lifestyle Shift
Remote work has redefined quality of life: people now value nature, diverse environments, and freedom of schedule more than ever.
Benefits for Hospitality Businesses
Properties that adapt to this shift open the door to new audiences, increase occupancy during off-peak times, diversify their services, and build guest loyalty.
Challenges to Address
Infrastructure: Strong WiFi, ergonomic workspaces, good lighting, and soundproofing.
Comfort & Balance: Guests need space to balance work and relaxation.
Pricing Transparency: Clear policies around day passes, workspace use, or premium amenities.
Marketing & Communication: Make remote-work features visible—coworking areas, flexible booking, or special “workation” packages.
What This Means for Greece
For the Greek hospitality sector, the Work & Travel trend is an opportunity to attract a fast-growing demographic: digital nomads, business travelers, and professionals seeking balance. From boutique stays like IKIMA Living to larger resorts, investing in the right infrastructure and marketing strategies can position Greece as one of the top destinations for people who want to merge productivity with leisure.
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