The 2025 holiday season is expected to be more digital, more competitive, and more creative than ever. Consumers are shopping heavily through social media, expecting personalized experiences, and gravitating toward brands that communicate with authenticity and speed. Based on the global trends shaping holiday marketing this year, here are the top 5 trends along with practical insights on how brands in Greece can leverage them effectively. 1. RealTime Marketing: When a Trend

(and why it matters for digital marketing in tourism) A destination’s online reputation now plays a decisive role in travel decisions. Before booking flights or accommodation, travelers rely heavily on reviews, social media content and shared experiences from other visitors. For those of us working in digital marketing, this isn’t just interesting it’s a major opportunity and a core responsibility. A destination’s online image has become a “digital product” that requires stra

In today’s digital landscape, user attention is more valuable than ever yet harder than ever to earn. Brands no longer win by amassing large audiences; they win by building real communities. And the difference is huge: An audience simply watches you. A community follows you, participates, creates, and defends your identity. This shift isn’t just a trend it’s a deeper transformation in user behavior and in the philosophy of modern marketing. From Chasing Numbers to Building Re