How spa and wellness brands in Greece can build meaningful connections in a fast evolving wellness landscape In 2025, Greece has evolved from being a travel destination into a wellness identity . Across islands and mainland retreats, today’s guests are not seeking luxury for its own sake they’re looking for authentic, sustainable, and deeply personal experiences  that connect them to nature and local culture. The new wellness marketing framework is shaped by three converging

In 2025, luxury in Greece is no longer defined by long holidays or grand itineraries. It is defined by impact per hour . Today’s high-end traveler – whether Greek or international – increasingly seeks short, spontaneous escapes that offer deep, curated experiences without the need for extensive planning. This new era of travel is shaped by one demand: luxury, instantly available. Last-Minute Luxury: Booking Today, Experiencing Tomorrow The appetite for last-minute premium tri

If you’ve ever caught yourself chasing that “viral brunch spot” or trying a TikTok recipe that everyone’s talking about, you’re not alone. According to a recent study by Food & Beverage Magazine , 84% of Gen Z consumers  have tried a food trend they discovered on social media. For this generation, eating isn’t just about hunger, it’s about sharing an experience , expressing identity , and belonging to a community . And while this may sound like something happening overseas, t