Brunch isn’t just a meal—it’s a lifestyle. In 2025, TikTok and Instagram are setting the pace for how we brunch, with viral food trends shaping menus worldwide. If you’re in the hospitality industry, staying ahead of these trends is key to engaging customers and keeping your restaurant or café at the forefront. Let’s dive into the brunch trends that are dominating social media this year!
1. Savory Pancakes & Waffles
Forget the classic sweet stacks—savory pancakes and waffles are making waves. Think kimchi waffles, cheddar and chive pancakes, or even stuffed omelet-style pancakes filled with smoked salmon or avocado. TikTok foodies are loving the fusion of crispy textures and umami-packed flavors, making this a must-have on brunch menus.
2. Next-Level Avocado Toast
Avocado toast isn’t going anywhere, but it’s getting a serious upgrade. Expect to see variations like whipped avocado mousse, smashed avo with furikake and miso butter, or charcoal-grilled sourdough topped with edible flowers and honeycomb. Presentation is everything—social media loves an aesthetic plate!
3. Butter Boards & Brunch Spreads
After butter boards took over TikTok in 2024, the trend has evolved into brunch spreads—large, communal platters featuring artisanal butters, whipped ricotta, honey, and freshly baked bread. Restaurants are crafting elaborate brunch boards with everything from smoked trout pâté to pistachio butter.
4. Latte Art & Alternative Coffee Trends
Standard lattes won’t cut it anymore. Coffee culture is getting creative with rainbow lattes, matcha cortados, and ube cappuccinos. Social media is also obsessed with coffee flights, where customers can sample a variety of unique brews, from turmeric-infused lattes to espresso tonics.
5. Brunch-Inspired Cocktails & Mocktails
Gone are the days of just mimosas and Bloody Marys. 2025’s brunch drink scene is all about craft cocktail pairings, with options like spicy mango margaritas, lavender-infused bellinis, and zero-proof aperitifs for the sober-curious crowd. TikTokers are loving the visually stunning, foam-topped cocktails that pair perfectly with their meal.
6. Viral Baked Goods & Hybrid Pastries
Every year brings a new viral pastry—this year, it’s all about laminated brioche, cruffins (croissant + muffin hybrids), and stuffed croissants oozing with unique fillings like black sesame cream or cardamom pistachio custard. Video-worthy, flaky pastries are a must for brunch menus looking to go viral.
7. Global Flavors & Fusion Brunch Dishes
Brunch menus are embracing Korean, Middle Eastern, and Latin American flavors, with dishes like gochujang eggs Benedict, shakshuka-stuffed croissants, and elote-style corn pancakes. Foodies on Instagram are constantly on the lookout for fresh, globally inspired flavors that redefine traditional brunch.
8. Interactive & DIY Brunch Experiences
Restaurants are offering DIY brunch experiences, where guests can customize their own pancakes, yogurt bowls, or toast toppings. This trend thrives on social media engagement, as diners love posting their unique creations online.
How Can Restaurants Tap into These Trends?
Aesthetic plating & presentation – The more photogenic, the better.
Engage with social media trends – Create your own TikTok-friendly menu items and encourage user-generated content.
Offer limited-edition items – Make trending dishes available for a short time to drive urgency.
Use storytelling – Highlight ingredients, inspiration, and behind-the-scenes content to attract food lovers.
Brunch is no longer just about food—it’s an experience. By embracing these social media-driven trends, restaurants and cafés can attract a digital-savvy audience eager to share their meal with the world. Which trend will you be adding to your menu this year?
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