Client Overview: IKIMA Living
Industry: Hospitality
Location: Piraeus, Greece
IKIMA Living is a new lifestyle and co-living space in Piraeus, introducing a modern approach to hospitality and community living. Our collaboration began during the pre-opening phase, with the goal of building a strong digital presence, creating brand awareness, and attracting the first audience before the official launch.
Objective
The main objectives of our collaboration were to:
1. Build brand awareness and recognition in Piraeus and the wider Athens area.
2. Generate pre-opening buzz and anticipation through digital storytelling.
3. Showcase the visual identity with professional photography.
4. Grow a social media community and increase engagement on Instagram & Facebook.
5. Leverage Meta Ads for targeted reach and audience growth.
6. Ensure consistent and professional content management.
Scope of Work
Social Media Strategy & Management
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• Pre-opening Digital Marketing: Teaser content strategy, countdown campaigns, and storytelling.
• Professional Photography: Lifestyle shots, interior/exterior captures, and design details.
• Social Media Management (Meta): Content calendar, content creation, captions & hashtags, scheduling, and analytics monitoring.
• Paid Meta Ads: Strategy, setup, and management of campaigns for awareness and engagement.
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Photography
Production Timeline: Full day on-location shoot
Deliverables: 100+ edited photographs
Themes Captured: Architecture, nature, lifestyle, Spaces
Visual Goals:​​
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Develop a visual content library for ongoing use across digital platforms
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Create immersive, cinematic video assets to emotionally engage potential guests
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Challenges & Solutions
Challenges - Solutions
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The biggest challenge was that IKIMA Living started from zero awareness. To overcome this, we designed pre-opening campaigns with teaser posts and “coming soon” messaging that built anticipation and positioned the brand in the audience’s mind before launch.
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Since the space was not fully completed at the time, visual assets were limited. We solved this with a carefully staged professional photoshoot, using styling, lighting, and curated shots that highlighted the atmosphere and aesthetics of IKIMA Living.
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Another challenge was standing out in the highly competitive hospitality and co-living market in Athens and Piraeus. We focused on the unique selling points—prime location, modern design, and amenities—to differentiate the brand and position it as a premium choice.
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Finally, consistency across all social media channels was crucial. To ensure this, we developed a style guide defining brand colors, tone of voice, and visual guidelines so every post aligned perfectly with the identity of IKIMA Living.
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If you're a luxury hotel, boutique hospitality brand, or culinary retreat looking to:
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Revitalize your visual branding
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Build a high-performing social media presence
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Craft compelling video marketing assets
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…then this is the level of storytelling and strategy you deserve!