Artificial Intelligence is no longer something marketers are simply experimenting with. It is becoming part of the everyday digital landscape, changing how brands create content, understand audiences, manage campaigns and connect with potential customers. For hospitality, this shift is particularly important. Hotels, resorts, restaurants and travel brands operate in an industry built around experiences. A booking decision is rarely based on a product alone. It is influenced b

Knowing who your audience is can be useful. Understanding why they care is far more valuable. For years, marketing has relied on a familiar way of understanding people: age, location, income, occupation and interests. These categories are useful because they make audiences easier to organise and target. But they also create the illusion that knowing more information about a consumer necessarily means understanding them better. Consider two guests booking the same hotel. They

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