If you’ve ever caught yourself chasing that “viral brunch spot” or trying a TikTok recipe that everyone’s talking about, you’re not alone. According to a recent study by Food & Beverage Magazine , 84% of Gen Z consumers  have tried a food trend they discovered on social media. For this generation, eating isn’t just about hunger, it’s about sharing an experience , expressing identity , and belonging to a community . And while this may sound like something happening overseas, t