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GADR, Rhodes

Case Study

Grande Albergo Delle Rose

Luxury Hospitality Reimagined: Digital Transformation & Brand Reinvention
 

Client Overview: GADR, Rhodes

Industry: Hospitality / Culinary Experience
Location: Arcadia, Greece

Grande Albergo Delle Rose, an architectural gem and one of the most historic luxury hotels on the island of Rhodes, approached us with a clear vision: to redefine its digital presence and storytelling in alignment with its rich heritage and timeless elegance.

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Despite offering a world-class hospitality experience, the hotel lacked high-quality content, had no social media presence, and did not utilize any structured brand strategy or online marketing channels.

Objective

The main objectives of our collaboration were to:

   •    Complete Digital Marketing Strategy
   •    Content Creation (Photography & Videography) – 4 consecutive years of photography, 2 years of cinematic video production
   •    Meta Ads
   •    Google Ads Premium Campaigns
   •    Art Direction & Visual Rebranding
   •    Full Management of Digital Presence

Scope of Work

Social Media Strategy & Management

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  • Platform Focus: Instagram, Facebook,, LinkedIn

  • Deliverables: Monthly content calendar, caption writing, hashtag research, scheduling, reporting

  • KPI Goals: Increase followers, boost engagement rate, generate website traffic, and support bookings

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Key Actions:

  • Developed a custom Social Media Strategy aligning with MANNA’s brand values and visual aesthetics.

  • Designed and implemented a 30-day rolling content calendar featuring a mix of lifestyle, culinary, behind-the-scenes, and promotional content.

  • Curated story highlights, reels, and seasonal campaigns to align with booking cycles and culinary events.

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Photography & Filmmaking

Production Timeline: 5-day on-location shoot


Deliverables: 300+ edited photographs, 8 short-form videos (15–60 sec), 1 brand film (2 min). Themes Captured: Gastronomy, architecture, nature, lifestyle, artisanal processes

Visual Goals:

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We brought the property to life visually through:
   •    High-end photoshoots and cinematic videography capturing the essence of the hotel, from its rooms and architectural beauty to its gastronomy and curated events.
   •    A refined visual identity that merges the grandeur of its past with a contemporary luxury aesthetic.

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Performance Marketing:

To drive visibility and conversions:
   •    We crafted premium Meta and Google Ads campaigns targeting audiences with high purchasing intent across Greece and international markets.
   •    Advanced targeting and retargeting techniques were used to boost online visibility and direct bookings exponentially.

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Strategic Management:
   •    We managed the entire digital ecosystem: content planning, performance analysis, data-driven decisions.
   •    We built new digital communication and booking channels to expand global reach.
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Challenges & Solutions

Challenges - Solutions

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•   No digital strategy or social media presence
•    Absence of premium visual content
•    Need for complete repositioning within the luxury tourism market
•    Lack of communication and direct booking channels

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If you're a luxury hotel, boutique hospitality brand, or culinary retreat looking to:

  • Revitalize your visual branding

  • Build a high-performing social media presence

  • Craft compelling video marketing assets

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…then this is the level of storytelling and strategy you deserve!

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