Client Overview: Azade, Chania
Industry: Hospitality / Culinary Experience
Location: Arcadia, Greece
Tucked away in the heart of Chania Old Town, Azade is a boutique hotel that embodies Cretan minimalism, understated luxury, and architectural serenity. But when we began our collaboration, Azade wasn’t open yet—the hotel was still under construction, with no digital assets, no brand identity, and no online presence.
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Over the past three years, we have led the full digital build of Azade, shaping everything from its visual identity and storytelling to the creation of its website and performance across social platforms. What started as a construction site is now one of Crete’s most distinct boutique hospitality brands.
Objective
The main objectives of our collaboration were to:
• Complete Digital Marketing Strategy
• Content Creation (Photography & Videography)
• Meta Ads
• Website Creation
• Art Direction & Visual Rebranding
• Full Management of Digital Presence
Scope of Work
Social Media Strategy & Management
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Platform Focus: Instagram, Facebook.
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Deliverables: Monthly content calendar, caption writing, hashtag research, scheduling, reporting
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KPI Goals: Increase followers, boost engagement rate, generate website traffic, and support bookings
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Key Actions:
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Developed a custom Social Media Strategy aligning with MANNA’s brand values and visual aesthetics.
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Designed and implemented a 30-day rolling content calendar featuring a mix of lifestyle, culinary, behind-the-scenes, and promotional content.
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Curated story highlights, reels, and seasonal campaigns to align with booking cycles and culinary events.
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Photography & Filmmaking
Production Timeline: 3-day on-location shoot
Deliverables: 300+ edited photographs, 8 short-form videos (15–60 sec), 1 brand film (2 min). Themes Captured: Gastronomy, architecture, nature, lifestyle, artisanal processes
Visual Goals:
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We brought the property to life visually through:
• High-end photoshoots and cinematic videography capturing the essence of the hotel, from its rooms and architectural beauty to its gastronomy and curated events.
• A refined visual identity that merges the grandeur of its past with a contemporary luxury aesthetic.
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Performance Marketing:
To drive visibility and conversions:
• We crafted premium Meta and Google Ads campaigns targeting audiences with high purchasing intent across Greece and international markets.
• Advanced targeting and retargeting techniques were used to boost online visibility and direct bookings exponentially.
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Strategic Management:
• We managed the entire digital ecosystem: content planning, performance analysis, data-driven decisions.
• We built new digital communication and booking channels to expand global reach.
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Challenges & Solutions
Challenges - Solutions
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• No digital strategy or social media presence
• Absence of premium visual content
• Lack of communication and direct booking channels
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If you're a luxury hotel, boutique hospitality brand, or culinary retreat looking to:
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Revitalize your visual branding
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Build a high-performing social media presence
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Craft compelling video marketing assets
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…then this is the level of storytelling and strategy you deserve!